Business Administration - Sales and Marketing Concentration
Sales and marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, and goods and services to create exchanges that satisfy individual and organizational objectives. The marketing field offers a variety of interesting and challenging career opportunities such as personal selling, advertising, packaging, transport, storage, market research, distribution, product development, wholesaling, and retailing.
The business administration major with a concentration in marketing requires the 43-semester hour business core and the completion of 18 semester hours shown below. Of the concentration classes below 3 semester hours are taken online through the Rize platform.
Requirements
Sales and Marketing Concentration Requirements
| Business Administration Core | 43 |
| BUS 236 | Introduction to Digital Marketing | 3 |
| BUS 331 | Contemporary Selling | 3 |
| BUS 332 | Advertising & Sales Promotion Management | 3 |
| BUS 333 | Marketing Research | 3 |
| BUS 352 | Creativity and Innovation | 3 |
| BUS 430 | Strategic Marketing | 3 |
Total Credit Hours: 61
Note: BUS 236 is offered online through partnership with Rize