Business Administration - Digital Marketing Concentration

Digital Marketing focuses on SEO, Analytics, Social Media Strategy, and Email Marketing in addition to viral growth techniques, influencer marketing, data mining, and lead generation to prepare students for the realities of marketing roles in the modern workforce. The marketing field offers a variety of interesting and challenging career opportunities such as personal selling, advertising, market research, distribution, product development, wholesaling, and retailing.

The business administration major with a concentration in digital marketing requires the 43-semester hour business core and the completion of 18 semester hours shown below. Of the concentration classes below 12 semester hours are taken online through the Rize platform.

Requirements

Digital Marketing Concentration Requirements

Business Administration Core

43

BUS 236Introduction to Digital Marketing

3

BUS 237Career Navigation and Exploration in Digital Marketing

3

BUS 333Marketing Research

3

BUS 335Social Media Marketing, Brand Awareness, and Engagement

3

BUS 336Lifecycle and Email Marketing

3

BUS 338Digital Marketing Analytics and Experimentation

3

BUS 432Growth Marketing and Multi-channel Digital Marketing Capstone

3

Total Credit Hours:64

Note: BUS 335, BUS 336, BUS 337, and BUS 431 are offered online through partnership with Rize