Business Administration - Digital Marketing Concentration
Digital Marketing focuses on SEO, Analytics, Social Media Strategy, and Email Marketing in addition to viral growth techniques, influencer marketing, data mining, and lead generation to prepare students for the realities of marketing roles in the modern workforce. The marketing field offers a variety of interesting and challenging career opportunities such as personal selling, advertising, market research, distribution, product development, wholesaling, and retailing.
The business administration major with a concentration in digital marketing requires the 43-semester hour business core and the completion of 18 semester hours shown below. Of the concentration classes below 12 semester hours are taken online through the Rize platform.
Requirements
Digital Marketing Concentration Requirements
| Business Administration Core | 43 |
BUS 236 | Introduction to Digital Marketing | 3 |
BUS 237 | Career Navigation and Exploration in Digital Marketing | 3 |
BUS 333 | Marketing Research | 3 |
BUS 335 | Social Media Marketing, Brand Awareness, and Engagement | 3 |
BUS 336 | Lifecycle and Email Marketing | 3 |
BUS 338 | Digital Marketing Analytics and Experimentation | 3 |
BUS 432 | Growth Marketing and Multi-channel Digital Marketing Capstone | 3 |
Total Credit Hours: | 64 |
Note: BUS 335, BUS 336, BUS 337, and BUS 431 are offered online through partnership with Rize