Public Relations (B.A.)
This program is primarily driven by project-based learning, with every class featuring multiple project and simulation activities. While it covers the traditional content of a PR program, it also features special emphasis on strategic communications, as well as ethics and inclusion, as recommended by the people consulted during development of this program. The program culminates in a capstone course that asks students to perform a semester-long communications research project. This project will ask students to perform research and formulate a strategic communications plan for either a private or public sector entity. This capstone will allow students to hone their skills and provide them with a portfolio project to show prospective employers.
A major in Public Relations consists of 36 semester hours of courses that include the following:
Public Relations Major Requirements
COMMUNICATION CORE
| COM 150 | Introduction to Communication Studies | 3 |
| COM 330 | Communication Theory | 3 |
| COM 331 | Communication Research Methods | 3 |
| COM 390 | Internship | 3 |
Electives
| Upper-Level Communication Electives (300-level or above) | 6 |
PUBLIC RELATIONS CORE
| COM 290 | Communication, Culture & Identity | 3 |
| COM 367 | Corporate & Communicaty Communication | 3 |
| | |
| COM 370 | Writing for the Media | 3 |
| Or | |
ENG 373
| | 3 |
| | |
| COM 110 | Strategic Public Relations | 3 |
| COM 210 | Public Relations Tactics | 3 |
| COM 355 | Crisis Communications | 3 |
| COM 450 | Strategic Communication Capstone | 3 |
| Total Credit Hours: | 3 |
Total Credit Hours: 36
Note: COM 110, COM 210, COM 355, COM 450 are offered online through partnership with Rize