BUS 332 Advertising & Sales Promotion Management
A study of managerial problems encountered in planning, executing, controlling, and evaluating advertising/sales promotion and other marketing communications programs. Problems in positioning, setting volume and profit goals, developing strategy, budgeting expenditures, interpreting research data, and working in a client-agency relationship will be examined. Prerequisites: A grade of 'C' or better in BUS 330
Prerequisite
Prerequisite: Successfully complete
BUS 330.