BUS 430 Strategic Marketing
This course is a capstone course that allows students to practice key skills they learned in other courses that will reinforce the understanding of more than just traditional marketing principles. In addition, the course explores current trends, effective marketing designs, and long-range marketing strategies that meet the demands of today's dynamic industry. Students will explore industry topics such as: marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use of marketing media.