Healthcare Studies – Sales and Marketing Concentration (B.S.)

Majors in Healthcare Studies develop the broad skills needed in the complex U.S. healthcare system and the ways in which you can deliver and improve healthcare. You will obtain a background that can be applied to any area of healthcare delivery including business operations, marketing, and roles requiring strong critical thinking and writing skills. A bachelor of science in healthcare studies can also be a stepping stone to graduate study in areas such as speech therapy and dietetics. BIO 110 Core Principles of Cell and Molecular Biology (including lab requirement) is completed as part of general education requirements.

The Healthcare Studies major consists of core classes and a required area of concentration for a total of 47 to 61 semester hours.

Healthcare Studies Major – Sales and Marketing Requirements

Core Requirements

HSC 100Medical Terminology

2

ENG 215FWriting in the Disciplines: Writing in,Health Professions

3

MAT 203Intro to Statistics

3

PSY 205Human Development

3

HSC 322Health Education and Program Planning

3

HSC 345Healthcare Research and Epidemiology

3

HSC 361Healthcare Law and Ethics

3

HSC 380Exploring Health Equity & Healthcare Sys

3

HSC 381Healthcare Informatics & Tech

3

HSC 455Internship

3

Sales and Marketing Concentration Requirements

BUS 331Contemporary Selling

3

BUS 332Advertising & Sales Promotion Management

3

BUS 333Marketing Research

3

BUS 334Digital Marketing

3

BUS 352Creativity and Innovation

3

BUS 430Strategic Marketing

3

Total Credit Hours: 47-61

Note: Internship in the discipline may be substituted for HSC 455