BUS 471 Distribution of Games: the Role of the,Publisher
The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course will teach students how publishers promote games and bring them to market. By the end of this class students will be able to plan a game's launch and promotion. Prerequisites: Successful completion of BUS 376
Prerequisite
You must successfully complete
BUS 376 before taking
BUS 471.