Public Relations (B.A.)
This program is primarily driven by project-based learning, with every class featuring multiple project and simulation activities. While it covers the traditional content of a PR program, it also features special emphasis on strategic communications, as well as ethics and inclusion, as recommended by the people consulted during development of this program. The program culminates in a capstone course that asks students to perform a semester-long communications research project. This project will ask students to perform research and formulate a strategic communications plan for either a private or public sector entity. This capstone will allow students to hone their skills and provide them with a portfolio project to show prospective employers.
A major in Public Relations consists of 39 semester hours of courses that include the following:
Public Relations Major Requirements
Communication Core
| COM 150 | Introduction to Communication Studies | 3 |
| COM 330 | Communication Theory | 3 |
| COM 331 | Communication Research Methods | 3 |
| COM 390 | Internship | 3 |
Electives
| Upper-Level Communication Electives (300-level or above) | 6 |
| Total Credit Hours: | 18 |
Public Relations Core
| COM 110 | Strategic Public Relations | 3 |
| COM 210 | Public Relations Tactics | 3 |
| COM 290 | Intercultural Communication | 3 |
| COM 355 | Crisis Communications | 3 |
| COM 367 | Corporate & Community Communication | 3 |
| COM 370 | Writing for the Media | 3 |
| COM 450 | Strategic Communication Capstone | 3 |
| Total Credit Hours: | 21 |
Total Credit Hours: 36
Note: COM 110, COM 210, COM 355, COM 450 are offered online through a consortium of accredited colleges and universities. These courses are delivered by faculty employed by partner institutions in the consortium, with technology and administrative support provided by Rize Education.
Oversight of courses offered through the consortium are reviewed and approved by Coker University. Students register through Coker University and receive academic credit from Coker University.