BUS 432 Growth Marketing and Multi-channel Digital Marketing Capstone
In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you'll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels.
Offered
Spring
Notes
This course is typically offered online through a consortium of accredited colleges and universities. Instruction is provided by faculty employed by partner institutions within the consortium, with technology and administrative support provided by Rize Education.
Oversight of courses offered through the consortium are reviewed and approved by Coker University. Students register through Coker University and receive academic credit from Coker University.